Privacy Policy

 Last Update: February 5th, 2020

Privacy Policy

1. Legal data protection policies

This privacy policy describes matchmetrics practices regarding the collection, use and disclosure of the information we collect from and about you using our web-based and mobile applications (the “Services”). Unless otherwise stated, this Privacy Policy applies to all products, services, websites and apps offered by matchmetrics. By accessing or using the Services, you agree to this Privacy Policy and our Terms of Service.

The legal fundamentals of data protection can be found in the European General Data Protection Act (GDPR), the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).


2. Personal data

The data entered and generated in the context of the use of the Services is exclusively entitled to the user. When you register for an account, we collect the following personal data to process the contract: first name, last name, email address, club name, job title, IP address, browser type/version, operating system, time of server specification. When processing a paid subscription, we require additional information regarding billing details corresponding to your selected method of payment. This information includes bank account number, bank institute, phone number, street, postcode, city/town and country.

The data provided by you is necessary for the fulfilment of the contract and/or for the execution of pre-contractual measures. Without these data we cannot conclude the contract with you. Data will not be transmitted to third parties, with the exception of the possible transmission of invoice and payment data to processing bank institutes / payment service providers for the purpose of debiting the subscription price and to the analysis and communication tools used and commissioned by us described in section 4 and 5 of this policy.


3. Processing and use of personal data

We are entitled to collect, process and pass on personal data of users to third parties in compliance with the data protection regulations. The personal data is stored on a secure data server and will not be passed on to third parties that are not necessary for contract processing. We may use your personally identifiable information to: (i) provide products and services; (ii) verify your identity and the information you provide; (iii) customize your experience, improve and measure interest in our products and services, and inform you about services, products and updates by e-mail (iv) communicate marketing and promotional offers; (v) settlement of the payment transaction; and (vi) perform certain other business activities.


4. Security, cookies and other important information

We take precautions to protect your information. When you submit sensitive information via website, your information is protected both online and offline. Wherever we collect sensitive information (such as billing data), that information is encrypted and transmitted to us in a secure way. You can verify this by a lock icon in the address bar and looking for “https” at the beginning of the web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (e.g. billing or customer service) are granted access to personally identifiable information.

Data locations
The computers/servers in which we store personally identifiable information are kept in a secure environment. We use the highly secured data centres of Hetzner Online GmbH. The servers are based in Germany, so that your personal data will be hosted and processed by us in Germany. The data is transferred between the browser and the server via SSL.

We use cookies and similar technologies in our Services. Cookies are small bits of data we store on the device you use to access our Services so we can recognize repeat users. Service cookies help us to improve and customize our Services, make website work efficiently as possible, remember your registration and login details and remember your settings preferences. Each cookie expires after a certain period of time, depending on what we use it for. These cookies do not retrieve information about you stored on your hard drive and do not affect your PC or files. Cookies enable us to recognize your browser the next time you visit us. Most browsers are set up to accept cookies automatically. However, you can choose to have your device warn you each time a cookie is being sent, or you can choose to turn off all cookies. Please note that certain functions of our Services may not or only to a limited extent be used if your browser is set so that no cookies are accepted.

We automatically collect and store data in log-files that are transmitted to us by your browser. These data contain: browser type, operating system, referring URL, time of server request. This data is not personal and is not merged with other data sources. We do not pass on these data to third parties, neither for commercial nor for non-commercial purposes. If we become aware of concrete indications of illegal use, we reserve the right to check this data at a later date.

Use of contact information
In addition, we may use your contact information to market to you with information about our products and services, including but not limited to our Services. If you decide at any time that you no longer wish to receive such information or communication from us, please contact us at


5. Web analytics tools

Google Analytics for, and
We uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US. Google Analytics uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form to help analyse how users use our Services. The information generated by the cookies about your use is transmitted to Google and stored in the US. You can prevent this by setting your browser so that no cookies are stored. We have concluded a corresponding contract with Google for order data processing. Your IP address will be recorded but anonymized immediately. This means that only a rough localization is possible.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website usage and internet usage to us. Our concern in the context of the current data protection regulations is to improve and optimize our content and service.

Google Inc. has signed the EU-US “Privacy Shield” agreement, which aims to achieve a higher level of data protection for non-European countries.

If you do not agree to the storage and evaluation of this data, you can object to its storage and use at any time by clicking the link below. In this case a so-called opt-out cookie is stored in your browser, which means that Google does not collect any sessions data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and may have to activate again by you.

Your visit is currently tracked by Google Analytics. Click here and your visit will no longer be recorded.

Facebook-Pixel, Custom Audiences and Facebook-Conversion
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (for EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.

Facebook is able to identify you as a visitor of our online offer as a target group for advertising (so-called “Facebook ads”). Accordingly, we use Facebook-Pixel to display the Facebook ads placed by us only to Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). Using Facebook pixels, we also want to ensure that our Facebook ads match the potential interest of users and are not annoying. Additionally, we can further track the effectiveness of Facebook ads for statistical and market research purposes by measuring how many users were referred to our website after clicking on a Facebook ad (known as “conversion”).

The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users’ identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used.

You can also deactivate the custom audiences remarketing feature in the Ads Settings section at your Facebook account.

Our websites use functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn features is accessed, your browser establishes a connection to the LinkedIn servers. LinkedIn is informed that you have visited our web pages from your IP address. If you use the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to our website to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by LinkedIn. More information can be found in LinkedIn’s privacy policy.

We also use the analysis and conversion tracking technology of the LinkedIn platform on our websites. LinkedIn’s technology allows you to receive more relevant ads based on your interests. “Conversion cookies” are stored according to Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising. LinkedIn also provides us with aggregated and anonymous reports of advertising activity and information on how you interact with our websites.

You can object at any time to LinkedIn’s analysis of your usage behavior and the display of interest-based recommendations here.

On our websites and our products (except we use Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”), 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and evaluate the usage behaviour on our web pages in the form of clicks, mouse movements, scroll heights, etc.

Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices (including, but not limited to, the IP address of the device in anonymous form, screen size, device type, browser information, location (country only), preferred language used to view our Web site, pages visited, date and time of access to our Web sites). Hotjar stores this information in a pseudonymized user profile and uses this information to evaluate your use of our websites, generate reports, and provide other services related to website usage and Internet evaluation of websites. When you use our websites, you consent to the processing of your personal data by Hotjar as described above in accordance with its privacy policy.

You can prevent Hotjar from collecting the data by clicking on the following link and following the instructions provided there.

Matomo (former Piwik) for

We use some functions of Matomo, a web analytics service software provided by InnoCraft Ltd., 150 Willis St, 6011 New Zealand. Based on our legitimate interest in statistical evaluation of user behaviour for optimization and marketing purposes, some data is collected and stored. We use ip addresses only in an anonymous form. Matomo uses cookies, which are small text files placed on your computer to help identifying and recognizing your browser as a visitor. This helps us to analyse how users use our Services. Pseudonymised user profiles can be created and evaluated from this data for the same purpose. The data collected with Matomo will be processed on our servers. The information generated by the cookie in the pseudonymous profile is not used to identify you personally and is not combined with personal data about the bearer of the pseudonym.

If you do not agree to the storage and evaluation of this data, you can object to its storage and use at any time by clicking the link below. In this case a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any sessions data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and may have to activate again by you.

Please configure here your Matomo tracking preferences:

Matchmetrics Analytics Software
We use a safe and fully encrypted analysis service, which we ourselves operate, in order to analyse and continuously improve the use of our app. Using the statistics obtained, we can improve our offering and design it in a more interesting way for you as a user. The legal basis for this processing of your personal data is Art. 6 Abs. 1 lit. f of the General Data Protection Regulation.

Our own analytics system allows us to gather the following data about how users interact with our products in a secure and anonymized way: (i) Information about how the user interacts within the different product sections. For example, what he clicks on and how long he spends on a page; (ii) Information about browsers and the device the user access the site with; (iii) anonymized IP address to determine only a rough user’s location.

For online marketing issues we use the CRM software solution HubSpot provided by HubSpot Inc., Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland, hereinafter referred to as “HubSpot”. HubSpot is a CRM and communication solution and is used as software on the matchmetrics websites (e.g. in the contact form area). HubSpot uses cookies to help identifying and recognizing website visitors. This can be prevented by settings in the web browser.

The use of HubSpot primarily include parts of CMS, e-mail dispatch (informative and automated mailings, e.g. for content downloads, double opt-in procedures, sent forms), online reporting (e-mail click and opening rates, user interactions with different content, access figures, conversions, social media, etc.), lead and customer management (clusters of user groups according to various criteria, customer relationship management), landing pages and forms (e.g. downloads of documents/information or registration for mailings, etc.) and social media (publishing of content).

The information collected by HubSpot is processed and stored on HubSpot Inc. servers in the USA. The use of this data serves the sole purpose of improving the matchmetrics online services and the user experience on, and You have the possibility at any time to request, correct or delete these data which are stored by you free of charge. The third-party provider HubSpot has submitted to the requirements of European data protection law by applying the standard contractual clauses of the EU Commission, the corresponding data protection agreement can be found on the website of the third-party provider:,

HubSpot is certified under the Privacy Shield Agreement and thus offers an additional guarantee of compliance with European data protection law if data is processed in the USA.

We provide a limited amount of your information to Intercom Inc., 55 2nd St, 4th Fl., San Francisco, CA 94105 US and utilize Intercom to collect data for improving user experience in our Services. We may use Intercom as a medium for communication, either through email, or through messages within our Services. For this purpose, certain personal data is collected and transmitted to Intercom at regular intervals. Your details (browser type/version, operating system, server time, first name, last name, email, IP address) are collected during registration and transmitted to Intercom via SSL encryption.

We may also use Intercom to analyze and evaluate website usage in order to provide individual support. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our Services to you. As part of our agreement, Intercom collects publicly available contact and social information about you, such as email address, company, job title, website URLs, to enhance your user experience.

Intercom Inc. has signed the EU-US “Privacy Shield” agreement, which aims to achieve a higher level of data protection for non-European countries.

The user data is stored by Intercom for the duration of the subscription of our Services and deleted 12 months after termination of the contractual relationship at the latest. If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.

In the course of the registration process and its administration we use the MailChimp platform of the US provider Rocket Science Group 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 US. The personal data provided during registration and account creation (browser type/version, operating system, server time, first name, last name, job title, email, IP address) are stored on MailChimp servers in the US. MailChimp uses this information to send and evaluate the registration form. Furthermore, we use MailChimp to send newsletters to inform you about upcoming updates and specific features. We have concluded a corresponding contract with MailChimp for order data processing.

MailChimp has signed the EU-US “Privacy Shield” agreement, which aims to achieve a higher level of data protection for non-European countries.

The user data is stored by MailChimp for the duration of the subscription of our Services and deleted 12 months after termination of the contractual relationship at the earliest. You can unsubscribe from the newsletter at any time. Please send your cancellation to or use the link in the footer of our newsletter.


6. Use of payment service providers

When booking a subscription, we transfer personal data required for billing to one of the following payment service providers:

We use the payment service provider Stripe Payments Europe Ltd., c/o A&L Goodbody, Ifsc, North Wall Quay, Dublin 1, Ireland (hereinafter referred to as “Stripe”) as a processor of order to be able to offer you payment methods such as credit card and debit card (SEPA). The data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose.

When paying via PayPal, the necessary data for payment processing (name, address, e-mail address, order and invoice data) is transferred to Paypal (Europe) S.à r.l. et Cie, S.C.A., 5. Etage, 22-24 Boulevard Royal, L-2449 Luxembourg.


7. Confirmation by email

The user agrees revocably at any time that we confirm his personal data, in particular his address and billing details by email. The user assures that only he or his authorized persons have access to his e-mail account. The user is aware that the confidentiality of unencrypted emails is limited.


8. Deletion and rectification od data

The user may revoke his consent regarding the storage and use of his personal data or demand the rectification of data stored about him. Personal data of the user, which are necessary for the completion of a purchase contract concluded before receipt of the revocation, will be deleted only after completion of this purchase contract.


9. Information about stored data

In principle, you have the rights for information, correction, deletion, restriction, data transfer, revocation and objection. The user is entitled to inspect the stored personal data on his person at any time free of charge. This information shall be provided in writing. The request for information must be sent to indicated by the email address of the user.


10. Changes to this Privacy Policy

We will update this policy from time to time to protect your personal data. We therefore recommend that you recheck this policy from time to time to keep up to date on how we protect your information and improve the content of our Services. Changes are effective when they are published on this page. If we update our Privacy Policy, we will change the date on the statement accordingly. In the event of fundamental changes to this statement or the use of your personal data by matchmetrics, we will notify you prior to the effective date of the change by publishing a notice or directly sending you a notice.


Our contact details:

matchmetrics GmbH
Obernstraße 44
33602 Bielefeld